Go Viral On Tiktok - 2022
How to Go Viral on TikTok: 10 Proven Strategies
Every company nowadays wants to know how to go viral on TikTok. Why? Because TikTok marketing can instantly raise brand recognition, create more leads, and enhance revenue in a short period of time.
Many people are unaware that making popular videos on TikTok is simple and does not require a large budget. With over 1 billion subscribers as of Q1 2021, there are plenty of people who will view your company's TikTok videos — you simply need to understand how to combine the correct content concept with many effective social media strategies to increase your reach and engagement levels.
Schedule Your TikTok Content for Better Engagement
Before we get into today's advice, let's talk about how to have a regular posting schedule on TikTok in order to reach the correct target audience for your business and increase your exposure on the site.
What's the trick? Using a social media calendar to easily publish on TikTok on a regular basis.
SocialBee is a one-stop shop for social media management, allowing you to create, plan, and post content all in one location.
Connect your TikTok account to SocialBee and post videos faster and easier than ever before.
You may share the following content formats to TikTok using SocialBee:
- Upload a single MP4 file that is less than 60 seconds long and less than 50 MB in size (direct posting).
- Multiple Videos: Include multiple MP4 files in your upload (via Reminders).
- Image(s): There can be up to 12 photos (via Reminders).
- Upload a single video with a caption.
- MP4 files with a creative caption that are less than 60 seconds long and less than 50 MB in size (via Reminders).
- Image + Caption: Add up to 12 photos to your post, along with an interesting caption for your viewers (via Reminders).
You may use SocialBee to tailor your posting schedule and distribute material at times when there is the greatest user engagement. As a consequence, your TikTok postings will reach more people and receive significantly more engagement.
Furthermore, you can use this social media management tool to repost your evergreen content several times and make the most of your innovative TikTok posts.
Begin your 14-day free trial today and start publishing on TikTok faster and simpler than ever before!
Understanding TikTok's Algorithm:
How to Go Viral on TikTok
- Understand TikTok’s Algorithm
- Keep an Eye on Popular Content
- Take part in TikTok challenges.
- Hashtags should be used.
- Use Popular Music
- Keep it brief and interesting.
- Engage with Your Audience
- Use Appropriate Humor
- Recognize Your Audience
- Examine Your Competition
Tip #1: Understand TikTok’s Algorithm
TikTok, like other social media networks, employs an algorithm to present the greatest content to its viewers. It's known as the suggestion system, and it's how content for the For You page is picked.
Every user sees a personalized, customized feed based on their content interests. TikTok assists viewers in discovering additional videos that are similar to what they have previously loved. As a result, some viewers may see a lot of trendy food videos, while others may see a lot of humorous cat videos.
TikTok considers three major factors when determining which videos to display users:
- User engagement refers to the behaviors that users take on the app, such as enjoying, commenting on, and sharing content, as well as following creator accounts
- User interest - The length of time a viewer spends watching your material is extremely crucial. If they read all the way through, it demonstrates to the algorithm that your material can hold user interest. As a result, TikTok will promote your material and display it to a broader audience.
- Content production- Include using popular TikTok sounds, using relevant hashtags in your uploads, and modifying your video clips by adding captions, all of which help to expand the reach of your video content.
How can you use this information to boost your short engaging videos into viewers’ feeds? To generate more engagement, you need to create videos that focus on interaction, keep your posts short (to improve average watch time), and use trending challenges, sound, and hashtags to your advantage.
Keep in mind that your follower count doesn’t always guarantee that your video will go viral on TikTok, either. It can help more people see your content initially, but you still need to get comments and likes for it to be shown to a wider audience and go viral.
Now you’ve got an idea of how the TikTok algorithm works, let’s look at the type of content you need to be posting.
Tip #2: Keep an Eye on Popular Content
Almost every popular TikTok music is linked to a new trend. It might be a glow-up transition, a dance, the use of a filter, the sharing of unpopular thoughts, or anything else that acquires popularity on the site.
Keeping track of these trends can help you reach out to more people, acquire the approval of a large number of potential clients, and eventually become viral.
Showing the lighter side of your company humanizes it and allows you to build a stronger relationship with your audience. So, this is your moment to show off your individuality and perhaps inject some levity into your writing.
Showing the lighter side of your company humanizes it and allows you to build a stronger relationship with your audience. So, this is your moment to show off your individuality and perhaps inject some levity into your writing.
PRO TIP: Timing is crucial on TikTok. So, while trends are still hot and relevant, take part in them. Otherwise, you will appear out of touch, and the algorithm will not increase your TikTok videos because the trend is no longer popular.
Example GUESS:
Guess, the fashion company, has a TikTok following of over 70,000 people, and they know how to work trends and earn a lot of views.
They remained current to their audience by adopting various fashion trends. They even wrote about the popular Netflix show Squid Game, utilizing a hashtag that has been seen over 65 billion times and giving it a stylish twist.
Tip #3: Take part in TikTok challenges.
TikTok challenges may be made in two ways:
- By companies aiming to build buzz about their products.
- By prominent producers and TikTok influencers looking to gain attention.
You can find challenges on the app's Discover page - simply search "challenge" to get material with that hashtag.
Stick to challenges that are relevant to your brand and don't be scared to engage in them. Your consumers may come across your films as they scan through their feeds and, ideally, interact with them and help them gain traction.
Example: Waterdrop
Sticking with the Squid Game theme, the flavored water brand Water drop took on the #SquidGameChallenge.
Their TikTok material receives a few thousand views every post, but when they took on the Squid Game challenge, they became viral.
They received over 160,000 likes and over 1.7 million views, going viral while also showcasing their goods in a unique way.
Tip #4: Hashtags should be used.
One approach to let TikTok know what your content is about is to use hashtags.
On the app, it's simple to locate trending hashtags; simply go to the Discover page and you'll be given with a selection of hot content kinds.
Scroll through the hashtags and join the conversation with those that are relevant to your content style and topic. As a consequence, individuals who are interested in videos with certain hashtags will see your material.
Using the popularity of current hashtags, you will be able to appear on your consumers' For You page more and more.
You may use SocialBee to generate hashtag collections and categorize them by themes and social media platforms.
Create hashtag collections in SocialBee and add them directly to your posts before sharing them on social media.
Start your free 14-day trial today and discover all the helpful features SocialBee has to offer!
Avoid searching for hashtag ideas every time you want to post on TikTok. Save time by having them ready to go whenever you want to post.
Example: Biteable
Biteable is a video making software with a significant social media community of over 23,000 followers.
They create a lot of material on the difficulties of working from home and use trending hashtags to reach a large audience. They also employ comedy to engage their audience.
At the time of writing, the top three hashtags on their recent post had the following views:
- #WFHCheck – 31.5 million views
- #WFHLife – 164.3 million views
- #WFH – 2.6 billion views
They’ve not only picked hashtags that TikTok users engage with but also hashtags that are relevant to the content they usually post, keywords that describe the topic of their videos.
It’s worth mentioning that their TikTok videos get tens of thousands of views regularly.
Tip #5: Use Popular Music
Almost every performer on the globe, including John Legend, Billie Eilish, Taylor Swift, and Lizzo, now has a TikTok account. And nearly all of them attempt to have their songs go viral on TikTok, which they almost always do.
If you don't know what music to utilize in your videos, simply go to add a sound to your video and scroll through the trending songs.
You may also simply go through various movies on your feed to find hot audio files that you frequently hear.
Aside from music, the app has sounds created by many artists, such as song mashups, dialogs extracted from a cartoon or a movie and uploaded to the app, or just a hilarious remark made by a creator that users began copying in their own videos.
Furthermore, if the music is linked with a certain trend, you may include it into the video and give it your own touch. Simply add the music from the app so TikTok knows you're a part of the trend.
Creating your own music may also be a terrific way to go viral and get your TikTok in front of a lot more people.
Now that you know how to locate TikTok video ideas for your content strategy, here are some pointers on how to edit your videos for maximum impact.
Tip #6: Keep it brief and interesting.
TikTok began as a short-form video app with a maximum video length of 15 seconds.
It has increased the time restriction to three minutes, although most films are still much shorter.
TikTok will detect that viewers loved your films if they watch them all the way through. This implies that the social media platform will display it to a large number of other people, which will help your content succeed.
Example: Ryanair
Ryanair is a European budget airline that has become TikTok famous. The brand has 1.3 million followers, and almost all its short videos go viral on TikTok.
Besides using trending sounds and adding in a few popular hashtags, the content they produce is a few seconds long — nothing in their recent posts was more than 20 seconds long.
For example, this 5-second video has over 267,000 views, proving that on TikTok a great idea is enough to bring you social media success.
Share the most simple version of your video idea and you’ll increase your chances of people re-watching your content.
Tip #7: Engage with Your Audience
The more you interact with your TikTok audience, the more opportunities you will have. As previously stated, TikTok considers user involvement to be a measure of high-quality content.
So, think about going live on TikTok and interacting with your fans.
Here are some strategies to attract your audience to watch your live stream:
- Video responses to frequently asked questions
- You may ask me anything (AMAs)
- Product demonstrations
- Interviews
You can answer questions from your viewers through the live chat you have at your disposal. As long as you are live, your video will be shown on the For You page and users will be able to join with a simple swipe.
The people who watch and comment on your live will most probably be the ones that will be exposed to your TikTok content in the near future.
Tip #8: Use Appropriate Humor
TikTok is primarily a video platform for short-form entertainment content—people use it to laugh, learn, and unwind.
It began as a site dominated by lip-syncing videos, but it is now the primary distributor of all forms of video material, from news and hilarious tales to instructional and even educational articles.
Your material should not be used to promote your marketing objective. Instead, create material that others will appreciate. That is the key to increasing social media reach and engagement.
Don't be afraid to utilize comedy and have some fun with your material; this is a definite method to get people like, commenting on, and sharing your videos - all of the signals TikTok need to promote your content.
Example: Gymshark
Gymshark makes sportswear and has 3.5 million TikTok followers because to their humorous movies that frequently go popular on TikTok.
Have you ever witnessed a dog performing a bench press? If you follow Gymshark's material, you've undoubtedly seen at least one attempt.
Tip #9: Recognize Your Audience
TikTok is currently one of the most popular social media channels, which means that people of all ages and from all over the world use the app on a regular basis.
As a result, you must locate your target audience within the app by providing content tailored to their tastes. It's the only method to become viral and truly get something as a consequence.
Making dancing videos while your audience is seeking for food material, for example, will not provide you with any value because your potential clients will bypass those films rather than connect with them.
To learn what works for your target audience, you must do the following:
- Test different content formats.
- Respect the best posting times.
- Add niche, and relevant hashtags your customers are interested in.
Tip #10: Examine Your Competition
When you're out of content ideas, check out what your rivals are doing to become viral on TikTok.
The idea is not to replicate their material, but to utilize their top-performing videos as a model (maybe they have a viral video you can use as inspiration). Learn from their expertise what material works best for your sector and strive to improve it. Pay attention to the noises and hashtags they utilize in their videos as well.
Go Viral on TikTok
Now that you know how to become viral on TikTok, it's time to take matters into your own hands and create your own formula for success.
We've discussed how to generate relevant content ideas, what you should put in your videos to improve their performance, and how to interact with the correct audiences.
Going viral on any platform, including TikTok, may help you increase brand exposure, turn your audience into consumers, and even monetize your video content as an additional income source.
SocialBee can help you stay on the right track and go viral on TikTok faster. It contains all the tools you need to create, edit, and schedule your content months ahead for all your social media networks from just one user-friendly dashboard.
Start your free 14-day trial and start sharing your viral content faster and easier than ever!
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