Grow Your Instagram Business 2022

Grow Your Instagram Account Organically Using These 10 Effective Strategies

The continuous algorithm adjustments have made it difficult for businesses to expand their Instagram following organically. Many companies and artists are dealing with poor interaction from their audience, and it appears that they lack a strategy for increasing their follower count.

It is so inconvenient that many users are resorting to third-party programs that promise to enhance the size of your Instagram account through automated engagement. In truth, fraudulent Instagram followers are detected by the Instagram algorithm and can result in account access restrictions or even account suspension.

But how can you grow your Instagram followers naturally?

In this post, we'll look at numerous strategies for naturally growing your Instagram account and increasing interaction to new levels.

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Why Do Instagram Followers Matter for Your Business?

You've come here because you want to increase your Instagram followers naturally.

The real questions concerning organic followers are as follows:

What is the significance of Instagram followers?
Why do you want to convert your genuine fans into an engaged audience?
Why do businesses place such a premium on their Instagram follower count?

Here are some of the reasons why Instagram followers are necessary to answer these questions:

Gaining access to prospective consumers

To assist you in increasing brand recognition

To aid you in making marketing decisions based on insight

1. Gain Access to Potential Customers

Organic Instagram growth is the acquiring followers through non-paid marketing methods.

Gaining more followers also implies that more people are aware of your brand. As a result, having a huge audience implies that more people will notice your material, giving you more chances to convert.

Because marketers recognize the impact that having a large Instagram audience has on their capacity to earn revenue, they employ a variety of strategies to boost their follower base as much as possible.

2. Help You Boost Brand Recognition

A popular Instagram business account may quickly raise brand exposure and recognition.

Gaining followers can help you promote your brand in the Instagram business community. As you earn more followers, your brand will look more trustworthy. If a brand's company profile is followed by a huge number of users, it becomes far more trustworthy.

Here are some suggestions for increasing brand recognition on Instagram:

Create an Instagram strategy.

Maintain consistent visual branding

Keep your tone of speaking consistent.

3. Assist You in Making Insight-Based Marketing Decisions

There are many ways for Instagram followers to express their preferences. This is great for businesses because knowing which of your products or services are more popular helps you predict your future decisions more accurately and determine how to use your resources for more significant revenue.

Instagram can be a fantastic analysis for more effective business planning. You can gain access to data that by leveraging polls and questions in stories or creating a dedicated survey and linking it as a bio link for your audience.

8 Strategies to Grow Your Instagram Followers Organically

Understanding why a large following is essential is only the first step of the process. This section will dive deeper into how you can grow organically and effectively on Instagram.

These are our tips on how to grow your Instagram account:

Improve your Instagram account
Instagram postings should be scheduled.
Enhance your Instagram postings
Promote your accounts via several channels.
Make use of Instagram Stories.
Share Instagram Reels
Set up an Instagram giveaway or challenge.
Work together on feed posts and reels.

1.Improve your Instagram account

Including a few keywords in your handle or username will help you get found when potential clients search for topics related to your industry.

Keywords in your Instagram bio are very important if you want to build your Instagram account organically. Use the 150 characters allotted for your bio to tell other Instagram users about yourself and your brand. This will assist the algorithm rank you higher and put you in front of your target audience, in addition to encouraging new people to follow your profile.

Include a location as your final step if it pertains to your brand. If you own a local business, you can easily profit from this since it will help you grow your local following and make it easier for clients to discover your actual location.

2. Instagram postings should be scheduled.

A consistent posting schedule can help your followers find your content easier and gain more reach and engagement on your Instagram posts.

Watch the above video for more information👆

The Best Day to Post on Instagram

From the perspective of days, the best days are Monday, Tuesday, and Wednesday. If you want to keep your posts for the weekend, Saturdays are your go-to.

The Worst Day to Post on Instagram

You might want to reconsider posting on a Sunday. Sundays are considered the worst days in terms of social media engagement. So, you should definitely exclude Sunday from your Instagram strategy.

The Best Time to Post on Instagram

From a universal perspective, the best time to post on Instagram is between 11 AM and 2 PM. The best time to post on Instagram during the weekend is 10 AM.

The perfect posting time will be based on your own audience and their habits. Tuesdays or Wednesdays might be the golden tickets to Instagram engagement. But things can be slightly different in reality.

Although frequently posting can be time-consuming, a scheduling tool like SocialBee can make this challenging task more manageable and increase productivity and efficiency. With SocialBee, you can create content, craft your posts with captions ready to go, schedule your preferred time and day and just let the software publish your posts.

It’s really that easy to keep your Instagram schedule up to date. Start your 14-day free trial now!

3. Enhance your Instagram postings

Optimizing your posts can be a game-changer for growing organically on Instagram. But what does it mean to optimize your content?

Instagram’s analytics can help you understand which content performs best based on your target audience. Engagement data such as likes, comments, and saves can help you find viral posts and then recreate posts similarly.

But what does it mean to optimize your Instagram posts?

Respect the ideal image sizes and aspect ratio

Write a captivating caption

Add relevant hashtags

Use product tags

Add location tags

Optimizing your content needs a lot of trial and error, but when you understand what works for your target audience, you will end up attracting more and more people to your profile who can become potential customers.

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4. Promote your accounts via several channels.

Promoting your Instagram profile on other channels may be an amazing strategy to naturally increase your account while strengthening your relationship with your audience.

The most straightforward method is to share your content or divert your followers from other social media networks to your Instagram account.

You may, for example, post related material on TikTok and Instagram, sending your TikTok audience to your Instagram account. Alternatively, you may share the same material on TikTok and Instagram Reels!

Customize your post for each platform with SocialBee’s variations!

5. Make use of Instagram Stories.

Instagram Stories are a feature that many brands neglect when it comes to growing organically on Instagram. However, Instagram Stories can play an important role in your journey to increase your conversions. And you can even save them on your profile for a longer period of time through Instagram highlights!

You can use stories to showcase your brand’s behind-the-scenes life, your product’s production, or even your launch event.

Instagram Stories also provide tools such as polls, questions, and links that can help you optimize your content, get closer to your audience and build a better relationship with your customers. You can add shoppable tags to your stories, or you can share promotions and limited discounts in order to turn your followers into conversions.

Plan your Instagram Stories ahead of time with SocialBee.

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Here is how you can share Instagram Stories with SocialBee:

Choose a content category and click on “Add post to this category”
Upload your Story content
Click on the mobile phone icon at the bottom right corner of your text editor
Once you receive the Instagram post notification, make sure to open it
Tap on “Share Post”
Click “OK” once you receive a confirmation that your caption has been copied
Choose the “Story” option and share it with your audience

6. Share Instagram Reels

Short-form video footage is becoming increasingly popular as TikTok grows in popularity. Instagram's response is Instagram Reels, a great method to develop quickly and organically as they aim to promote this new tool as much as possible.

Watch the above video for more information👆

Instagram Reels are short, readily discover able videos that may be published on the app to give inspiration, instruction, or entertainment. They are presented vertically in a scrollable feed, making them easy to "digest."

Instagram Reels may last up to 90 seconds and can be uploaded as stories or standard feed posts.

The best way to approach reels is to find out what other brands and influences are doing. Popular and trending songs play a huge role in that, and if you want to succeed with this strategy, you need to be on your toes to identify what is currently trending to recreate it using your brand’s voice.

Here are some tips on how to create high performing reels:

Ensure your video is high quality

Use trending sounds

Include close captions

Add fun transitions

Hop on trends

Remix other reels

Recycle your stories and existing video clips

Add timed text to Reels

Make Reels shoppable

7. Organize an Instagram Giveaway or Contest

Similar to the challenge technique, you can utilize Instagram to sponsor a giveaway or contest to drive organic growth. Most companies request that their fans follow their Instagram profiles and invite as many of their online friends as possible to join.

As an incentive, the company provides items or other lead magnets that will entice their audience to join in the contest. The disadvantage of this method is that many followers will abandon your account after the giveaway, as though they came for the gift rather than your content.

This is typical, which is why you should arrange freebies and competitions to assist you get followers that share your target audience's qualities.

8. Work together on feed posts and reels.

Did you know you can produce content with other accounts and upload it to both feeds at the same time with the same caption, hashtags, and tags?

Instagram has made this option available to all accounts, and it might be a fun way to reach out to a new audience. You must interact with an account in your niche that has a similar readership to yours, and then collaborate on content creation. If you work with relevant influencers while posting, this form of material can help you get a large number of actual followers.

One of the accounts posts the content and adds the other account as a collaborator, meaning both names appear on top of the post, and both audiences get notified that there is a new post.

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It's Time to Organically Increase Your Instagram Followers!

Growing your Instagram account is difficult if you don't have a clear plan for what works in 2022. This post will teach you how to build a powerful Instagram account and flourish on a crowded network.

However, each Instagram account is unique, and you must try various tactics and criteria to determine what works best for your target demographic. Allow for some trial and error, and constantly strive to give value to your followers in order to make them feel special.

What comes next? Analyze your Instagram insights before creating, editing, and scheduling your posts using SocialBee.

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